Stop getting in.
Start standing out.
The admissions co-pilot for students aiming at Ivey, Wharton, Rotman, Stanford — and every school where a 95 average is just the starting line.
Weighted by grades, SAT/ACT (US), activities, and essay drafts. Updates as you work.
Your activity went from “Member, Chess Club” to a 9/10 leadership line.
A general AI writes generic essays. We don’t.
Every tool is tuned to how top programs read applications — the specific signals a Rotman reader looks for vs. a Stanford reader, the 150-char Common App constraint, the AEO video-question format. ChatGPT gives you something. We give you something admissions readers haven’t seen 10,000 times already.
Different system prompts for Ivey AEO, US Ivy, STEM, portfolio programs. Not one-size-fits-all.
We never rewrite your essay into polished-sounding prose. We diagnose what's generic and tell you where to put more of yourself back in.
The Impact Evaluator scores leadership and outcome — not just grammar. Admissions readers see through polish.
Three steps. No magic.
Build your profile
Grades, test scores (SAT/ACT/%), intended major, target schools. The system adapts — US Ivy mode is different from Canadian business.
Work every piece of your app
Resume, essays, activities, interviews — each tool is tuned to what admissions officers at your specific programs actually look for.
See your odds change
Your match odds update as you improve each piece. Watch a 54% climb to 71% after a weekend of essay work. Then hit send.
Every part of applying, done right.
Separately, each tool is good. Together they’re a step-by-step system — from your first draft to the acceptance letter.
Resume builder
Rewrites the bullet points admissions readers actually care about.
Drop in your weak bullet. Get a quantified, achievement-led rewrite. No more “helped with events” — now it says exactly what you did and what it was worth.
Worked on robotics club helping with events.
Led 12-person robotics team to regional finals; engineered autonomous sorting arm adopted by all 4 provincial teams.
Essay coach
Anti-cliché engine. Your voice stays in.
Paste your draft. Get line-level notes on every cliché, every abstract claim, every sentence that sounds like 10,000 other applications. We never rewrite your voice — we tell you where you lost it.
“The lab felt like home the moment I walked in. I knew then that I had found my passion.”
Cliché: “felt like home” — delete, replace with sensory detail only you would write.
Abstract: “found my passion” — this says nothing. Name the lab, the PI, the project.
Impact evaluator
Scores your activities like a $300/hr consultant would.
Not grammar. Not character limits. LEADERSHIP and OUTCOME signal. We tell you the exact number or verb that would take your activity from a 4 to an 8.
Application tracker
Every school, every essay, every deadline. One dashboard.
No more spreadsheets. No more sticky notes. Every supplement, every requirement, every date — tracked, urgency-colored, and tied to your match odds.
Interview helper
Program-specific practice. Real-time feedback.
We generate the exact questions Ivey AEO, Rotman, or Wharton interviewers actually ask. Answer. Get scored on structure, substance, and delivery. Repeat until you walk in relaxed.
Tell me about a time you failed and what you learned from it.
School matcher
Honest odds. No sugar-coating.
Your real grades, real test scores, real activities — run against what each program actually admits. We’ll tell you which of your 12 schools to put the 40 hours into and which to drop.
Works for 96s. Works for 85s.
“I had a 96 average and was still anxious my essays sounded like everyone else. ApplyAI’s line-level notes caught the cliché phrases I couldn’t even see.”
“85 average, three sports, two part-time jobs. The Impact Evaluator reframed my activities around leadership instead of just listing them. Got into Queen’s Comm.”
“I practiced 40+ interview questions the night before Rotman. Walked in without a single “um” or rehearsed-sounding answer.”
Real profiles. Real before & after.
Three students. Three very different paths. One thing in common — they wanted to sound like themselves on paper.
“My essays were technically perfect and completely forgettable. The essay coach kept pointing at clichés I couldn’t even see anymore. Rewrote three times. Got in.”
“I thought my 85 killed me. The Impact Evaluator reframed my activities around leadership — the captain stuff, the fact I ran the team budget at 17 — and my match odds went from 22% to 61%.”
“I applied to 12 US schools. ApplyAI told me 4 were out of reach and I should put the energy into the other 8. That honesty saved me from wasting 40 hours on a Stanford reach essay.”
Early pilot users, 2025–2026 cycle. Names changed; profiles composite but drawn from real ApplyAI sessions. Full case studies published as more students get acceptance letters.
I’m a Grade 12 student at Crescent School in Toronto, applying to the same competitive programs you are. I built ApplyAI because I watched brilliant classmates get rejected from schools they were more than qualified for — not because they weren’t good enough, but because their applications sounded like everyone else’s.
Private admissions consultants charge $3,000–$10,000 to fix this. That’s insane. It shouldn’t cost a semester of tuition to have someone tell you that “felt like home” is a cliché. So I built the tool I wish I had — and then I built in the thing consultants never will: 50% of every dollar you pay goes directly to funding a free seat for a student who can’t afford one.
Build something that sounds like you. Then hit send.
50% of every dollar goes to free seats.
Half of every subscription — Starter, Pro, Masterclass — funds ApplyAI access for low-income students who can’t pay for it themselves. No paperwork, no gatekeeping, no questions.
This isn’t marketing. Private consultants charge $3K–$10K; if we charge $3, half of it should go to the student who can’t afford $3 either.
Transparent. Every dollar.
We’re a student-built operation — no VC, no ad budget, no overhead. Here’s the math on your $3 Starter subscription:
We publish an annual transparency report on funded seats. No consultant does this.
Directly pays for another student’s college app access.
The AI that runs every tool. No way around it.
Payment processing + Canadian sales tax.
New tools, new schools, better AI.
One-tenth of a consultant.
Private consultants charge $3K–$10K. We charge less than a tank of gas.